This nation branding project was developed for ADV 428: Intro to Creative Media II. I saw it as an opportunity to learn more about my Norwegian ancestry, a part of my identity I was unfamiliar with. Through research and visual development, I aimed to better understand this lineage while expressing the quiet majesty of Norway’s landscape through soft gradients, clean geometry, and restrained type, which culminated into a flexible brand system built over seven weeks. Deliverables include a logo and identity, postcards, merchandise, brand extensions, digital design (both static and animated), out-of-home advertising, and an AI-generated tourism video. The result is a contemporary yet reverent system rooted in place, memory, and modern minimalism.
Logo
The Norway logo began with a soft arched frame, mimicking a window looking out over the landscape. I constructed the mark around a winding fjord, flanked by stylized cliffs and capped with a guiding star to suggest direction and serenity. Designed with flexibility in mind, the system is fully modular — adaptable as a vertical mark, stacked lockup, horizontal wordmark, or written in Norwegian. Built in Adobe Illustrator. Crafted in Adobe Illustrator.
Merchandise
Landing page
This landing page reimagines Norway’s national tourism brand by integrating immersive landscape photography with understated yet bold typographic treatment. The oversized “NORWAY” headline is layered behind the dramatic peak of Olstinden in the Lofoten Islands, creating a sense of spatial depth while subtly drawing focus to the landscape. By exaggerating the mountain's scale within the composition, the design highlights Norway’s iconic geography and invites viewers into a quietly powerful sense of place. Transparency and blending modes preserve legibility without overpowering the image, aligning with the brand’s clean, modern sensibility.
App
This app is another extension of the Norway brand. Made with Figma and Photoshop.
Digital Poster
This is a motion graphic of the Norway Logo. Made with After Effects and Final Cut Pro.
